Good year Dura Plus tyres with TredLife Technology can last up to 30% longer than other competitors, giving you more than 100,000km of service. New Generation Wide Face Cavity puts more wearable rubber in contact with the road for longer tread life. Maximised Rubber Volume uses a larger road contact area and deeper treads to increase available wearable rubber volume, maximizing the usable life of the tyre. Advanced Carbon based Tread Compound provides a higher resistance to frictional wear. New Generation Wide Face Cavity Larger tread width puts more wearable rubber in contact with the road for longer tread life. Maximised Rubber Volume Large road contact area and deep tread depth increases available wearable rubber volume, maximizing the usable life of the tyre. Advanced Carbon based Tread Compound High carbon loading compound blend provides a higher resistance to frictional wear.